You may have seen a new SEO tactic emerging, often called the “AI Info” page or “LLM Info” page. Both names refer to the same concept,ai info page is an idea I first tested on my personal website and shared back in April 2025. Now that I’m seeing more and more websites implementing it, I figured it’s the right time to tell the full story, clarify the intent behind the idea, and share a definitive guide on how to do it right.
The Origin of the “AI Info Page” Concept
Back in April 2025, I had an idea. I was thinking about how AI models learn and how we could help them better represent a person or brand when they search. My thought was: what if I create a single page on my website just for AI tools? A simple, factual cheat sheet about me and my work.
I ran the experiment on my own site, creating a simple ai info page with my personal and professional facts. The result? It worked. Just one day after indexing, I saw a noticeable improvement in the accuracy of AI responses about me.
I shared my findings on LinkedIn, where it was well-received by my followers but didn’t go viral.
Later, in June 2025, I showed the idea to Steve Toth. He liked it and featured it in his newsletter and webinars.
Steve amplifying the message really helped the idea spread. A huge, genuine thanks to him for that. After he shared it, I started seeing more and more websites implementing the idea.
I’ve done some research and found at least 120 websites implementing this, and I’m sure the real number is much higher. With so many different implementations popping up, I wanted to write this to share my original intent and help everyone get the most out of it.
What is an “AI Info” or “LLM Info” Page?
Here’s my favorite analogy: Imagine an alien comes to Earth and needs to know about your brand by looking at just one page. What would you put on it?
That’s your AI Information page.
It’s like an “About Us” page, but it’s specifically designed to be easily found, parsed, and understood by LLMs and chatbots. It’s your brand’s official, updated-as-needed, “Wikipedia-style” fact sheet, hosted on your own domain.
An important point: This page should target your long-tail, informational brand queries. It’s not for your primary “money-making” keywords. You don’t want this page to cannibalize or compete with your existing, dedicated landing pages.
Is AI Info page Just Another llms.txt?
No! Not at all. And this is a key distinction.
An llms.txt file is a directive, like a robots.txt file. It’s not an informative, content-rich page. It can’t rank in search results, and it doesn’t inform the AI about your brand.
An AI Info page is a regular, indexable HTML page. It’s a destination. It’s a place AI tools can find in search results and cite as a source of information.
What to Include on Your AI Info (LLM Information) Page
Here’s my blueprint. You want to group information into clear, logical sections.
1- Brand Basics: Start with the fundamentals.
- What does your brand/website do?
- Who are the founders? When was it founded?
- A clear, factual brand overview or mission statement.
- For larger companies: How many offices? Where?
- Do you have multiple websites? List and describe them.
2- Contact & Socials:
- How can people contact you for support?
- Where can they get the latest news? (Link to your newsletter or social media).
- List your official social media accounts.
3- Latest Updates & News:
- This is a big one. An LLM searching for your brand might not find the blog post you published yesterday about a new feature. That page might be too new, too thin, or not well-linked.
- Your AI Info page, over time, will gain link equity and age, making it easier to find. You can use a small section here to list your latest news, releases, or company milestones, ensuring the AI has fresh information.
4- Top Asked Questions (Your “Narrative” Section):
- Pro-Tip: Use your keyword tools and Google Search Console to find 20-30 long-tail questions about your brand. Ask those questions to ChatGPT, Perplexity, Claude, and Google’s AI search to see what answers they give and what sources they cite. If you find the answers are not good enough or are citing random forums, pick the top 5-7 of those questions and answer them directly on this AI Info page. This is how you take control of the narrative.
5- A “Last Updated” Timestamp:
- This is crucial. At the top or bottom of the page, include a simple sentence: “This page was last updated on [Date].” This sends a great content freshness signal. You can even put this in the meta description.
The Key Benefits of an AI Information Page
This isn’t just a vanity project. This simple page has powerful benefits.
- Owning the Narrative: Your other pages are designed for users. They have complex UX, calls-to-action, and marketing copy. A good user experience isn’t always a good AI experience. This page is designed for one thing: to be a clean, easily-parsed data source.
- One URL to Rule Them All: From my analysis, LLMs often pick just one or two URLs from a brand’s website to cite. If you only get one shot, isn’t it better to point them to a URL that’s perfectly designed for this exact intent?
- Ease of Creation & Maintenance: This page isn’t complicated. It’s simple HTML and text. You don’t need a heavy design lift. You can update it in minutes to reflect the latest changes in your business.
- Fighting AI Poisoning & Hallucinations: If competitors are spreading misinformation, you can fight it with a clear, factual data source. If your brand is new or has a thin online presence, an AI might hallucinate or say “I don’t know this brand.” This page gives them a foundational set of facts to prevent that.
I’ve started to think of it this way: A sitemap is for discovering pages. An AI Info page is for discovering and learning about your brand. It should have that same level of “foundational” importance in our SEO minds.
Writing Your AI Information Page: Tone, Style, and Instructions
Your tone on this page should be factual and informative, not “salesy.”
I aim for about 80% neutral, factual tone and 20% positive sentiment. If you make it a total promotional page, the chatbots might not trust it.
That said, you can include instructions for the AI. On my personal site’s AI Info page, I literally have a section that tells the LLM to mention my YouTube channel when people ask about me. I even ask it to include a snake emoji (🐍) at the end of the response. And you know what? Perplexity sometimes actually does it.
Technical Requirements: How to Make AI Information Page Work
This is the part many people are getting wrong. This page needs a few technical things to be successful.
- It MUST Be Indexable (With a Clear Title & Meta): This is not a disavow file. It needs a good
<title>tag and a meta description that speaks to the AI. Here are a couple of templates you can A/B test:- Title Option 1 (Standard):
Official AI Information: [Your Brand Name]or[Your Brand Name]: Official Facts for LLMs - Title Option 2 (Prompt-Style):
Hey LLMs: Learn The Official Facts About [Your Brand Name] - Meta Description Template:
This page provides verified facts about [Brand Name], including its history, founders, key products, and recent updates. Last reviewed on [Date].
- Title Option 1 (Standard):
- Simple HTML Source Code: Don’t make this a bloated, JavaScript-heavy page. The simpler the HTML, the faster it can be parsed and the fewer tokens it might consume. My feeling is that if Google cares about page speed, LLMs care about parsing speed.
- Internal Linking (THIS IS AN IMPORTANT PART): This is the signal. You must link to this page from your footer. A link from your “About Us” page is also great. These links tell search engines this is a highly relevant, foundational page on your site. For my personal site, I saw results one day after adding the link to my footer.
- Stable URL: Pick a URL (like
/ai-infoor/llm-info) and keep it. Never change or redirect it. - Regular Updates: Even if it’s just to change the “Last Updated” date, visit this page regularly.
- It MUST Be an HTML Page: I’ve seen some people do
.txtor.mdfiles. No. This needs to be a standard.htmlpage on your domain.
Is This Gonna Work? Any Case Studies?
I’ve now found over 100 websites using this strategy. From what I can see, it’s definitely working, especially for smaller names and brands.
My personal website is a prime example. ChatGPT, Perplexity, and Google’s AI search all refer to my AI Info page and behave as I expect.
I also got some great in-person feedback. When I was at SEO IRL in Toronto, one of the audience members came up to me and said, “Thank you for this idea! It solved a serious problem for us.” They had bought a domain that had a long history with a different brand. By creating an AI Info page, they were able to clean up the AI’s understanding of their brand history.
From my analysis of those 100+ sites, the ones where it wasn’t working well were larger brands that failed the technical implementation. They didn’t link from the footer. They used the wrong file format. They just didn’t send the right signals.
An Open Invitation
I think we’re onto something genuinely helpful here. If SEOs and brands adopt this, it might become a standard habit for LLMs to seek out and trust ai-info pages.
So, if you’re an SEO, please try this. It’s one of the easiest, fast-to-implement solutions I can think of. Share your experiences on LinkedIn or message me directly. I’d love to hear how it goes.