Artificial Intelligence (AI) is a hot topic in the digital world today. As an SEO, I wanted to delve into how generative AI is shaping the future of digital experiences and what it means for users and industry professionals alike. In this article, I’ll explore the ways AI is changing the game for SEOs and shaping user behavior.
Nowadays, we rely on search engines like Google to help us find answers to our questions. We type in keywords and phrases, scan through pages of results, watch videos, and gather information to make informed decisions or learn something new. But, in the near future, it’s possible that users will shift from using keywords to using prompts. As professionals in the digital world, it’s important to understand how this shift will impact the digital experience for users and the way we do our jobs as SEOs.
Exploring the Impact of Generative AI and NLP on the Future of Digital Experiences
I think in the near future, users won’t want to waste time scrolling through pages to find what they’re looking for. They’ll expect immediate answers at their fingertips. This is where natural language processing will play a crucial role in enhancing the user experience. As a result, website owners will need to shift from traditional, static websites to dynamic, interactive web applications that leverage generative AI technology.
To further illustrate my point, let’s consider a real-life scenario. When we visit a bank, we don’t expect the financial advisor to simply present us with a pile of folders and documents, saying “these are about mortgages, read through them and find the answers to your questions.” We want a more personalized, interactive experience. We want the advisor to directly engage with us, answering the specific questions we have.
As AI and NLP continue to advance, users will expect a similar level of personalized interaction in their digital experience. To stay ahead of the curve, it’s crucial for us as SEOs and industry professionals to adopt and integrate new technologies that enhance the user experience, rather than simply following industry trends. By embracing these advancements, we can continue to shape the future of digital experiences and meet the evolving demands of users.
Consider these scenarios for a glimpse into the future of digital experiences:
- Imagine being able to listen to a custom, AI-generated playlist that perfectly matches your mood and needs in the moment. This could make searching for music on YouTube and other platforms a thing of the past.
- Picture a webapp that can create a video based on a prompt like “show me how to make dinner with these 3 ingredients: onion, bean, chicken breast” in just three minutes. This would eliminate the need to scour YouTube, Google, Tiktok, or Instagram for the perfect recipe.
- Think about a webapp that can provide a detailed comparison of the Tesla Y with its main competitors, taking into account factors such as cost, family size, household income, location, acceleration in rainy conditions, active noise cancellation, and more. With this level of personalized, interactive content, there would be no need to conduct any additional searches.
These are just a few examples of how generative AI and NLP could change the future of digital experiences, providing users with exactly what they need, exactly when they need it.
The Evolution of SEO Roles
If what I envisioned happens, it’s likely that users will shift from searching for information to simply providing a prompt and having AI generate the desired result. This could mean a decrease in demand for traditional SEO roles, but it also opens up new opportunities in the field of AI and content generation. Some possible job titles in this area could include:
- Intelligent Content Nurturer: Responsible for feeding and nurturing the content needs of generative AI tools.
- Generative AI Language Advisor: Specializes in providing language-related advice and guidance for generative AI systems.
- Generative AI Prompt Designer: Creates prompts for generative AI systems to generate content and drive user engagement.
With the advancement in AI technology, the conventional methods of creating content and web pages might become obsolete. It will be essential for companies to provide their generative AI tools with relevant and personalized information, to ensure that they can respond to the needs of users in the most effective and preferred manner, tailored to each individual’s personal preferences.
I’d like to share my insights based on my research, professional background, and observations. These ideas aren’t set in stone and I welcome others’ perspectives. I hope to spark a conversation and hear others’ thoughts.