We have spent decades perfecting User Experience (UX) for humans – optimizing visuals and navigation for eyes and clicks. But with the rise of browser-based agents like OpenAI’s Atlas, we must ask: What happens when the user is software? My hypothesis was simple: A page experience optimized for human cognition is likely a bottleneck for… Continue reading Designing for Action-Taking Browser Agents: An Experiment on AI Experience (AIX)
Author: Amin Foroutan
The AI Info Page (or LLM Info): A Guide to What It Is, Its Origin, and Why You Need One
You may have seen a new SEO tactic emerging, often called the “AI Info” page or “LLM Info” page. Both names refer to the same concept,ai info page is an idea I first tested on my personal website and shared back in April 2025. Now that I’m seeing more and more websites implementing it, I… Continue reading The AI Info Page (or LLM Info): A Guide to What It Is, Its Origin, and Why You Need One
A New Milestone: My First Conference Talk at SEO IRL 2025
This month, the SEO community gathered in Toronto for SEO IRL 2025 on October 16th and 17th. This was my third time attending, but this year was completely different. This time, I wasn’t just in the audience – I was on stage giving my first-ever conference speech. I was actually invited to speak at Brighton… Continue reading A New Milestone: My First Conference Talk at SEO IRL 2025
How to View Weekly and Monthly Data in Google Search Console
As an SEO, one of my most common frustrations with Google Search Console was being limited to a daily data view. Analyzing broader trends felt clunky, as the day-to-day fluctuations can be noisy and misleading. While exporting data to tools like Looker Studio is an option, it’s not a quick solution for a simple change… Continue reading How to View Weekly and Monthly Data in Google Search Console
Using Chrome DevTools Console for SEO: Metadata Analysis
In this article, I’m going to walk you through how I use the Chrome DevTools Console to extract and analyze key metadata elements—namely the page title, meta description, and meta robots tag. This is the first part of a series where I’ll show you different ways to leverage Chrome DevTools for technical SEO audits. Instead… Continue reading Using Chrome DevTools Console for SEO: Metadata Analysis
HTML for SEOs: Learn What an SEO Needs to Know in 15 Minutes
This article is written by an SEO expert for SEO professionals. The language is straightforward, and the concepts are simplified. If you’re looking to learn HTML like a developer, this might not be the best starting point. However, if you’re an SEO, you’re definitely in the right place. Let’s begin by discussing why it’s beneficial… Continue reading HTML for SEOs: Learn What an SEO Needs to Know in 15 Minutes
5 Google Sheets Formulas Every SEO Expert Should Use
As an SEO, I heavily rely on Google Sheets to automate my work and enhance efficiency. In this article, I’ll share five functions that I use in Google Sheets for SEO tasks. Even if you’re not an SEO, you may still find this article beneficial. I encourage you to keep reading. We’ll start with a… Continue reading 5 Google Sheets Formulas Every SEO Expert Should Use
Creating a Custom Sitemap in WordPress Without a Plugin: A Step-by-Step Guide
As WordPress users, we often find ourselves relying heavily on plugins for various functionalities. But as someone deeply involved in SEO, I’m not always a fan of this approach. Why? Because I believe it’s not always necessary, and these plugins often offer solutions that are somewhat limited. In this article, we’ll explore creating a WordPress… Continue reading Creating a Custom Sitemap in WordPress Without a Plugin: A Step-by-Step Guide
Demystifying Google Crawlers: Insights from “Search Off the Record” Podcast
In the recent episode 64 of Search Off the Record, titled “The effect of quality on search,” John Mueller and Gary Illyes talked about intricacies of web crawling and its impact on search rankings. This article, inspired by their discussions and my personal experiences, seeks to elaborate on Google’s crawling mechanisms. A point of interest was their reference… Continue reading Demystifying Google Crawlers: Insights from “Search Off the Record” Podcast
Leveraging Python for Multi-Country SEO Insights through GSC API
In my work as an SEO, I often wished for an easier way to use Google Search Console’s data. I wanted to see keywords for a page across different countries. For example, when working on North America, it would be helpful to see total impressions and clicks for Canada and the USA, as well as… Continue reading Leveraging Python for Multi-Country SEO Insights through GSC API